The Lego Business History

The Lego company was founded in 1932 when Danish carpenter Ole Kirk Christiansen started making gadgets for a living. He fought to make ends meet in the absolute depths of the Great Depression, but the small prototypes he previously made of things like ironing panels and ladders had superb potential while children’s toys. This individual named this company Seglar after two Danish ideas, leg and godt, that means “play well. ”

In 1958, he created the iconic profano brick https://lego-x.com/2020/01/16/lego-company-history-production-features with pipes inside that means it is interlock to lego pieces. This revolutionary innovation revolutionized the company and allowed this to develop at an unbelievable pace.

By 1960s, Seglar had widened its worldwide reach and began creating toys under license in North America by using a arrangement with luggage manufacturer Samsonite. The organization also initiated selling packages with all the items wanted to build a certain model, and introduced committed themes including Space (with astronaut minifigures), Castle, Town (later renamed Seglar City), and FabuLand.

In the early 1970s, Lego needed a remarkable step forward using its introduction of Lego shapes that experienced movable arms and legs. The company likewise began employing more plastic and a review of larger prevents for younger children, a range called Duplo. In the eighties, Lego’s product sales grew at an extraordinary rate of ten percent every year, irrespective of overall toy industry product sales growth reducing.

Today, Seglar is a massive global firm with gross income of over $5. almost 8 billion and one of the most coveted brands in the world, ranking number 1 on Manufacturer Finance’s ‘Most Powerful Brand’ list in 2015. But it still feels less just like a ruthlessly business giant and even more like an good old family good friend.

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